
“Barry Callebaut: Forever Chocolate” CSR case winner
I’m delighted that our INSEAD case “Barry Callebaut: Forever Chocolate” won the Corporate Social Responsibility – one of 550 case entrants across the topic categories – https://www.thecasecentre.org/educators/casemethod/competitions/results/EFMD2019

A big thanks to co-author Professor Craig N Smith, whom I regularly write with, and Executive-in-Residence, Ron Soonieus for introducing us to Barry Callebaut. Craig and I are looking forward to returning to the Ivory Coast for a follow-up case to chart the progress of Barry Callebaut’s radical sustainability initiative “Forever Chocolate”.