I’m delighted that Professors Fabian Salum & Karina Coleta published their first ever case for Fundação Dom Cabral today at the Case Centre. I helped them with rewriting both the case and accompanying teaching note.

It’s a great case on a start-up from a less developed part of Brazil and based on the power of ubiquitous computing and geolocation technology. The case is particularly interesting around the twists and turns of finding a strong value proposition for new technology.

I wish both Fabian & Karina every success in selling this case and their future case writing!